Professional Experience

4+ years of expertise across SEO strategy, SEM campaign management, and digital marketing optimization. Remote work available worldwide.

SEO/SEM Specialist

Pinet Industrie, Tunisia

September 2025 - Present

Developing comprehensive digital marketing campaigns across multiple channels with focus on search engine optimization and paid advertising.

  • Developing digital marketing campaigns
  • Managing search engine marketing initiatives
  • Performance optimization across channels
SEOSEMGoogle AdsAnalytics

SEO/SEM Strategist

TakiAcademy, Tunisia

2023 - August 2025

Strategic leadership role managing SEO initiatives across a portfolio of major websites with integrated performance tracking and optimization.

  • Led SEO strategy for 4 major websites (takiacademy.com, Takana.com, ibtakiacademyschool.com, tamdone.com)
  • Managed and optimized 36 SEA campaigns over 18 months
  • Designed SEO-friendly website architectures
  • Developed integrated performance tracking using Google Analytics and Looker Studio
SEO StrategySEMAnalyticsGoogle Ads

Freelance SEO/SEM Consultant

WIC — Healthcare

March - June 2025

Specialized SEO/SEM for the healthcare sector with focus on search campaign optimization and technical implementation.

  • Managed SEO/SEM strategy for medical websites (wic-doctor.com, wic-ophtacare.com)
  • Developed and executed 4 ads campaigns for the healthcare sector
  • Website rework and technical optimization
HealthcareSEMGoogle AdsTechnical SEO

Freelance SEO/SEM Consultant

BeBrandy Agency (Qatar)

August 2025

International SEO/SEM for Qatari client with localized search campaign strategy.

  • SEO/SEM services for EAG.qa
  • Executed search campaigns targeting the Qatari audience
  • International market optimization
International SEOSEMLocalization

Sales & Webmaster

Tangorythm, Djerba

2019 - 2022

Acquired new clients and managed website development projects for tourism industry with WordPress optimization.

  • Acquired new clients for website development projects
  • Implemented SEO strategies and managed WordPress content optimization
  • Maintained client relationships with consistent repeat business
WordPressSEOClient ManagementTourism

Competencies

Tools & Platforms

Google AdsGoogle Search ConsoleGoogle AnalyticsSEMrushScreaming FrogLooker Studio

Technical Skills

WordPressShopifyYoast SEOStrapiClickUpHTML/CSSJavaScript (Basic)

Core Competencies

SEO StrategySEM Campaign ManagementAnalytics & ReportingTechnical SEOPerformance OptimizationMarket Research

Languages

Arabic (Native)French (Professional)English (Professional)