About Me
I'm a results-driven SEO/SEM specialist with 4+ years of experience transforming digital marketing strategies into measurable business growth across international markets.
My Journey
Starting as a Webmaster and Sales professional in the tourism industry, I discovered my passion for digital marketing and strategic growth. I've since evolved to become a strategic SEO/SEM specialist, managing complex campaigns and building long-term organic growth strategies.
My expertise spans technical SEO implementation, paid search campaign management, analytics and reporting, and strategic planning for multi-site portfolios. I'm fluent in Arabic, French, and English, which has enabled me to work across diverse international markets.
Data-Driven
Every decision backed by analytics and performance metrics
Strategic
Long-term vision combined with tactical execution
Innovative
Staying ahead of market trends and algorithm updates
Collaborative
Working closely with teams to align on goals
Professional Timeline
Sales & Webmaster
Tangorythm, Djerba
- ▸Acquired new clients and managed website development projects
- ▸Implemented SEO strategies and WordPress optimization
- ▸Maintained client relationships with consistent repeat business
SEO/SEM Strategist
TakiAcademy, Tunisia
- ▸Led SEO strategy for 4 major websites from development
- ▸Managed and optimized 36 SEA campaigns over 18 months
- ▸Integrated performance tracking with GA4 and Looker Studio
Freelance SEO/SEM Consultant
WIC — Healthcare
- ▸Managed SEO/SEM for medical websites (wic-doctor.com, wic-ophtacare.com)
- ▸Designed and ran 4 ads campaigns for the healthcare sector
- ▸Technical SEO, website rework and performance optimization
Freelance SEO/SEM Consultant
BeBrandy Agency (Qatar)
- ▸International SEO/SEM for Qatari client (EAG.qa)
- ▸Executed localized search campaigns for the Qatar market
- ▸Strategy aligned to regional audience behavior
SEO/SEM Specialist
Pinet Industrie, Tunisia
- ▸Multilingual digital marketing across 5 European markets (FR, DE, IT, ES, UK)
- ▸Managing search engine marketing initiatives and SEO strategy
- ▸Optimizing performance and reporting across the full portfolio
Education & Learning
Bachelor of Business Administration
ISET, Tunisia | 2018-2021
Specialization in Small and Medium Enterprises management
Full-Stack JavaScript Development
GoMyCode, Tunis | 2022
Comprehensive web development training with focus on practical skills
Coursera — SEO & Marketing
UC Davis · IE Business School
8 courses in SEO fundamentals, advanced strategies, capstone, marketing positioning and consumer behavior.
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