Skills & Expertise
Comprehensive toolkit spanning SEO/SEM, analytics, platform expertise, and strategic digital marketing with 4+ years of hands-on experience.
SEO/SEM
Expert in search optimization and paid advertising strategies
Google Ads
ExpertGoogle Search Console
ExpertGoogle Analytics
ExpertSEMrush
AdvancedScreaming Frog
AdvancedTechnical SEO
ExpertAnalytics & Reporting
Data-driven insights and comprehensive performance tracking
Looker Studio
ExpertGoogle Analytics 4
ExpertPerformance Tracking
ExpertData Visualization
AdvancedReporting & Dashboards
AdvancedCampaign Analysis
ExpertPlatforms
Experience with major CMS and project management tools
WordPress
ExpertShopify
AdvancedYoast SEO
ExpertStrapi
IntermediateClickUp
AdvancedDevelopment
Web technologies and coding fundamentals
HTML/CSS
ProficientJavaScript
IntermediateWebsite Architecture
AdvancedCore Expertise
Campaign Management
Managed 41+ paid search campaigns with consistent optimization and improvement
Data Analytics
Advanced analytics implementation and comprehensive performance reporting
Technical SEO
Website architecture design and technical optimization from ground up
International Markets
Multi-language expertise (Arabic, French, English) and cross-border campaigns
Performance Optimization
18 months of continuous improvement across 36 SEA campaigns
Strategic Planning
Long-term vision development and roadmap creation for digital growth
Certifications
Ongoing study through Coursera — SEO, marketing strategy, and business.
Advanced Search Engine Optimization Strategies
University of California, Davis · Jan 2023
Google SEO Capstone Project
University of California, Davis · Jun 2023
Google SEO Fundamentals
University of California, Davis · Apr 2023
Introduction to Google SEO
University of California, Davis · Mar 2020
Increase SEO Traffic with WordPress
Coursera · Aug 2023
Create Your E-commerce Store with Shopify
Coursera · Aug 2023
Positioning: What You Need for a Successful Marketing Strategy
IE Business School · Feb 2020
Market Research and Consumer Behavior
IE Business School · Feb 2020
Continuous Learning
Industry Knowledge
Staying updated with latest Google algorithm updates, SEO best practices, and emerging digital marketing trends.
Technical Development
Expanding web development capabilities and deepening expertise in modern tech stack and automation tools.